Claims backed by imaging, dermatologist evaluation & quantitative data
WHAT WE TEST
PRODUCT CATEGORIES
- Lipsticks & Lipliners
- Foundations & Compacts
- Eye Shadows, Eyeliners & Kajals
- Mascaras
- Blushes & Concealers
- Mousse & Translucent Powders
- Make-Up Removers
- Colour-Care (Hybrid) Products
TESTING METRICS
Every claim starts with a measurable endpoint.
HOW WE APPROACH COLOR COSMETICS TESTING
Instrumental, Not Just Visual
Colour, water resistance, and smudge behaviour are captured using colorimetry and imaging rather than relying on visual assessment alone, producing measurable, comparable data across products and time points.
Time-Point Tracking Built In
Every assessment is designed around defined time points, from immediate post-application through extended wear, so longevity claims are backed by data at the specific hour mark being claimed.
Comparative Product Benchmarking
Water resistance and colour retention can be benchmarked head-to-head between products (e.g., % Water Proof Retention), supporting comparative and competitive claims.
Beyond Performance Testing
Stability testing, compatibility and PAO studies, and microbiome analysis (gene sequencing, 16S/ITS metagenomics) are available to support broader formulation and "microflora-friendly" claims.